Are You Using the Facebook Personal Profile Correctly?

Although not everyone wants to know more about you, why disappoint those who do?

Some ways to make your profile more compelling

• Include your photo - this really puts a human face on your service. Most people feel more comfortable seeing the person or people they are thinking about contacting and working with and using your logo instead of a photo can seem impersonal or mysterious, and certainly sends a corporate rather than a personal message.


• Be true to your personality and values in the way you write - the words you use and the things you choose to share - many personal profiles are simply very dry and dull


• Keep what you say short and direct and aim to answer what you think are your readers burning questions.

If you are not sure what to include, why not follow this simple structure?

Your background and interests

Here you could say something about your experience before you were a coach, particularly highlighting experiences relevant to your client group, you can talk about your passions, interests and achievements.

Who you work with

Here you could describe the type of client you tend to work with, what they come to you for and the kind of outcomes they have achieved. You can even include some client testimonials. If you do include testimonials, a photo of the person, and their name, position, and website (if they have one) can give the testimonials more impact.

How you work

Here you could say where you work and how - face-to-face, telephone or by email. You can also let people know how to get in touch with you and how to find out more about you and what you do.

Some people prefer to phone, some prefer email, some even like to visit or write, and some like to do some research online before getting in touch. So, offering a range of options of finding out more about you and how you work will appeal to most people. You can have all these options on your website and a link from you profile to your website.

Finally....

Do not forget to include that all important photo and encourage people to get in contact with you!

When Facebook was first developed it was built on the premise that college friends could communicate easily with each other through this online source. As it began to grow in popularity, friends, relatives, and school chums saw it as a great way to stay in touch with each other.

The personal profile of Facebook is what every person establishes when they first set up their account. This is where you add your personal photos, stories about your family, vacation, community and other fun things about your personal life. (have you noticed the reference to "personal" yet?)

Then Facebook opened a new door for musicians, artists, politicians and big name brands to be able to talk openly with their "Fans" through the Fan Page feature. What a great concept that Kenny Chesney fans could have a direct link to their favorite singer and that he might even say something on the page directly back to them!

And as more savvy business owners became aware of this opportunity to speak to their potential clients and customers through a Facebook Fan Page, they began developing business Pages.